We Love Mobile at Figaro Digital

The magazine and events group Figaro Digital invited us to talk at their Autumn mobile seminar yesterday. We were delighted to be in such esteemed company as industry leaders AdMob, ComScore and our chum Tim Hussain from Sky Mobile.

We did our usual trick, and moved away from po-faced company sales pitches, and presented a piece called “Beer, Curry and Motors”, looking at two recent case studies of ours for Peugeot and Molson Coors.

It was great to catch up with some old friends, and meet new people who are keen to get into mobile. It was also amazing to see that, of the brands there, three quarters had already tried mobile in some way! The world of mobile has really has moved on in the last year.

Anyway, next stop -  the WPP Mobile Madmen Event on Friday. Here we will be presenting alongside Paul Berney (Head of MMA), Jason DaPonte (Head of BBC Mobile) and Scott Seaborn (Head of Ogilvy Mobile).