Mobile Marketing and Advertising in Oman
I’m in Oman at the moment looking at the mobile marketing and advertising landscape. I have been meeting some really interesting people, with differing views on what will and won’t work in this country. It’s very clear to me that this market has bundles of opportunities;
•2.8% internet penetration
•130% mobile penetration
The median age in Oman is 18.1 years old. Generation Y or C or whatever we are calling them these days are using their mobiles in great amount.
The market only really offers SMS based marketing at present. This is being led by technical providers, selling bulk SMS solutions. Sound familiar?
Right. I’m off to the Mountains three hours outside Oman. It’s the weekend.
One Comment
Oman Mobile
Posted November 2, 2009 at 3:22 am Permalink
Probably the internet penetration is way off mark – children in Oman use computers at school from 6 – most business people will have it – mobile phone internet useage is common – so like the reports on mobiles a few years ago – I think the reality is ahead of the statistics