Best of mobile website design (part 1)
As a mobile design agency we are focused at delivering campaigns that are easy, integrated, useful, for everyone, and above all – beautiful. That is why we think it is important to get our there and find the best examples of mobile design, and share them with you.
To be honest, we found it quite difficult to discover REALLY good mobile website design. By this we don’t mean good user experience, but the actual design of the site itself. Nevertheless there are a few mobile gems that please the eye.
This week we have found three websites that deserve to be presented because they stand out from thousands of mediocre designs that we see every day.
We love the official Colorado tourism mobile site (http://www.colorado.com/m) for it’s crisp images and a simple, user friendly navigation. It has really nicely designed, ‘super icons’ make the experience easy to read and inviting. These super icons are becoming a trend in mobile – started by the original (and sadly superceded) Midomi application and taken on to good effect by Windows Mobile. It also explores the use of vertical scrolling as a benefit – another trend that you will see is becoming more prevalent as mobile design kicks off as a discipline in it’s own right.
The Burton mobile website (http://mobile.burton.com) is another site that makes a benefit of super icons and bold, oversized buttons, combined with a simple layout that lacks in feel, but delivers in slick experience. It is arguably a bit ‘shouty’, in that the supersize fonts do take up maybe more space than necessary, but overall it really delivers. The product super icons are a real delight in pared back design.
Benthebodyguard.com is a very cool and innovative piece of web design that works perfectly on mobile. It carries the vertical scrolling experience to it’s logical conclusion, and provides a lovely piece of design without having to overdo the tech.
It is very different to the others, in that it makes a serious attempt to use the browsing experience a linear narrative – using a ‘mean streets’ illustration/render to guide the user, and literally making a hero of the viewing focus.
It also reminds me of Grand Theft Auto 2 – my fave mobile game of all time.
Next month we will come back with more mobile design loveliness. Do not hesitate to recommend us any good schizzle that we could include in our review.
Ben