Tag Archives: mobile strategy

Mobile Marketing Fragmentation: What marketers need to know

A guide to dealing with this common challenge

Twitter Weekly Updates for 2009-08-30

Free mobile internet today on Vodafone UK. Hey kids, why not try something other than Facebook? Just a thought..http://tinyurl.com/n5lckq # Mobile ads pointing to PC sites! Doh! Debated by Farber et al http://tinyurl.com/nncdlf We said same in June http://tinyurl.com/nfyvzj # Smartphones wrecking lives! Users work an extra 15hrs because they have constant access to e-mail [...]

Twitter Weekly Updates for 2009-08-23

Just paid 60p for a can of Fanta. Result – 50p callcredit, 7.1g of sugar and partial refreshment. It might even lead to a cavity. Thx Coke! # Patrick Lord from mobiluck is now involved in an mobile ad network optimisation venture http://www.adremixer.com/ – interesting! # Dell’s first phone, Android but no 3g or wifi. [...]

Twitter Weekly Updates for 2009-08-09

El Reg reports that T-Mobile has broken O2′s UK iPhone exclusivity and is supplying handsets to high-end customers http://tinyurl.com/mufpc5 # More on our entry into Vodafone Mobile Clicks 2009 – Guidebox – how it works http://tinyurl.com/m6hyr4 #vmc2009 #guidebox # Student awarded Phd in text messaging, apparently average number of words in a text is 17.5, [...]

Barclaycard premieres first on mobile

Mobile advertising. To many it’s still being seen as an add-on, an after-thought, a oh-we-might-as-well … So top marks to Barclaycard for unveiling their last ad in the current series on mobile pre-rolls ahead of the TV debut. Just ahead, but ahead still the same. The mobile campaign targets 02 customers and, for the first [...]

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