Tag Archives: Mobile Marketing

Mobile Focus: QR codes

We can see that increasingly more brands (and some bands) are using QR codes in their marketing campaigns. There are some very good examples, such as the Red Hot Chilli Peppers promotion of their new album I’m with You. By scanning the QR code on album posters you get a link to a mobile friendly [...]

Mobile Focus: 45-54 year olds

This is the first Mobile Focus blog entry in which we want to present mobile usage trends for chosen demographics such as age, income, region, etc. For us and our clients getting to the core of the target audience is crucial; so we need a clear understanding of mobile habits and needs. Knowing how segments [...]

Making the most of mobile in the pharmaceutical sector

Our MD Simon Liss was asked to share some thoughts on the use of B2B mobile in the pharmaceutical sector. The article was published in the February 2011 issue of the Pharmaceutical Marketing. Enjoy! Click on the image to download the full article

My Mobile Weekend – Mobile ads going mainstream and TFL finally gets mobile web

This weekend saw no let-up in my addictive playing of Wordfued for Android. One of the fringe benefits has been my exposure to a wide range of mobile adverts from a number of networks.

Mobile Marketing Fragmentation: What marketers need to know

A guide to dealing with this common challenge

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