Tag Archives: mobile internet site

Making the most of mobile in the pharmaceutical sector

Our MD Simon Liss was asked to share some thoughts on the use of B2B mobile in the pharmaceutical sector. The article was published in the February 2011 issue of the Pharmaceutical Marketing. Enjoy! Click on the image to download the full article

My Mobile Weekend – Mobile ads going mainstream and TFL finally gets mobile web

This weekend saw no let-up in my addictive playing of Wordfued for Android. One of the fringe benefits has been my exposure to a wide range of mobile adverts from a number of networks.

Wikipedia goes mobile

I’ve been looking around for some festively-themed subject matter but there doesn’t seem to be much mobile xmassy stuff out there. So instead I’ll let you know that Wikipedia have launched a mobile site and you can find it at mobile.wikipedia.com. There have been versions of this before, but this is the official one and [...]

Planet fashion

One for the ladies … Ralph Lauren has released a free iphone application so you can take a look at the latest collections and runway shows. Over at Mobile Crunch they’re non too keen on the idea but, dare I say it, the post is written by a chap and so perhaps he’s not the [...]

The true potential of mobile advertising

Now there’s a good headline. And it’s thanks to Thomas Curwen, Planning Director at Publicis. He’s written a really insightful piece over at MobiAdNews – Unlocking Mobile Advertising Growth. Interestingly, he discusses that in order for mobile advertising to become the force he believes it can, then advertising itself must take a back seat in [...]

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