Tag Archives: Mobile Banner Ads

My Mobile Weekend – Mobile ads going mainstream and TFL finally gets mobile web

This weekend saw no let-up in my addictive playing of Wordfued for Android. One of the fringe benefits has been my exposure to a wide range of mobile adverts from a number of networks.

Admob Mobile Banner Ads prices drop – a good time to trial?

Admob has just announced that it is cutting its minimum bid prices in a bid, it claims, to stimulate the market and encourage advertisers onto mobile. This follows price cuts on operator portal inventory, which has seen CPM rates in the UK almost halved from this time last year. While a perhaps inevitable result of [...]

Does mobile advertising work without mobile marketing?

Since the start of the year I’ve been putting some thought into what is going to happen to mobile advertising and marketing during 2009. By all accounts this year is going to be tough for anybody involved in the advertising and marketing sector, and I decided to spend some time taking stock of 2008 and [...]

Ranking Mobile Advertising Forms

Trawling through my reading pile this weekend (it was Bank Holiday in the UK), I happened upon a free M-Metrics white paper that was sponsored by a shortcode (or common short code) provider in the US. It is essentially a plug for using shortcodes and puts forward a strong case as to why advertisers should [...]

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