Tag Archives: Mobile Advertising

Mobile Focus: QR codes

We can see that increasingly more brands (and some bands) are using QR codes in their marketing campaigns. There are some very good examples, such as the Red Hot Chilli Peppers promotion of their new album I’m with You. By scanning the QR code on album posters you get a link to a mobile friendly [...]

Mobile Focus: 45-54 year olds

This is the first Mobile Focus blog entry in which we want to present mobile usage trends for chosen demographics such as age, income, region, etc. For us and our clients getting to the core of the target audience is crucial; so we need a clear understanding of mobile habits and needs. Knowing how segments [...]

My Mobile Weekend – Mobile ads going mainstream and TFL finally gets mobile web

This weekend saw no let-up in my addictive playing of Wordfued for Android. One of the fringe benefits has been my exposure to a wide range of mobile adverts from a number of networks.

Advertising Apps & App Advertising

Two pieces today on Applications. The first is really a pointer to a great article written by James over at M-Jelly on how to use SEO and other techniques to make your iPhone app stand out in an increasingly crowded App Store environment. Some solid advice from James for anyone looking to increase the visibilty [...]

Mobile Marketing Association Brand & Agency Briefing

Following on from the successful Mobile Marketing Forum in Berlin last week, we are looking forward to the MMA Brand & Agency Briefing at Bafta on Thursday night. It was clear for all to see that case studies from leading brands such as Coke, BMW, P&G and Lufthansa demonstrate mobile is now moving out of [...]

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