Tag Archives: Mobile Advertising Campaigns

Cornetto Mobile Marketing Campaign

Ok, so I’m hot in the office this afternoon. I look up and see the rest of the WLM team flagging in the afternoon heat. A shout goes out from one of the creatives. “Who wants an ice cream?”…… You can imagine the response. Having spent 10 minutes trying to decide what choice to make [...]

Mobile Marketing Magazine Calls for more Mobile marketing Case Studies

I read with interest the Mobile Marketing Magazine call for more case studies for mobile marketing campaigns. It is true that there is a lack of examples, at least, those that show results that are favourable. The idea proposed by MMM is to draw out case studies from agencies and brands. They have teamed up [...]

Sweet Valley High

Take a load of school kids. Promise them a truly spectacular free concert. But only to the high school that sends in the most votes. This is exactly what a radio station in Miami, Florida did. And in just over four weeks, they got over 4 million votes, doubled their mobile marketing database (listeners could [...]

Ranking Mobile Advertising Forms

Trawling through my reading pile this weekend (it was Bank Holiday in the UK), I happened upon a free M-Metrics white paper that was sponsored by a shortcode (or common short code) provider in the US. It is essentially a plug for using shortcodes and puts forward a strong case as to why advertisers should [...]

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