Tag Archives: advertising

Blyk is dead. Long live Blyk!

An interesting piece of news came up in the FT today. Apparently Blyk has changed tack and done a deal with Voda in Holland, possibly admitting that it is coming to the end of the MVNO road. Much is made of how, using an existing operator’s infrastructure, it would be possible to scale the advertising [...]

It’s the brand, stupid

It’s an oft asked question round the board tables of mobile startups. There is clearly a demand for a particular mobile product – say, Instant Messenger. Every piece of research we do points at kids screaming out for it. So why are so many IM products struggling to get numbers? In fact, why is it [...]

iPhone does not provide “the whole internet” shock.

You may have woken up this morning and heard that, amongst Russia getting all ‘protective’ and the economy swandiving elegantly into the mire, that the latest iPhone has been whopped by the UK Advertising Standards Authority, because it’s adverts say it can access ‘the whole internet’. the ASA say it can’t and so it is [...]

Mobile Advertising Conference – The Presentation

So when Simon and I were asked to go to the conference, we were given a remit to talk around how to make mobile ads work. The conference were keen for us to cover overcoming the hurdles to ad delivery in a delivery type way. And we thought.. Nah.. You see, ads are about brands [...]

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