Tag Archives: 02

Spurning the iPhone

That lower-price, better-connected iPhone idea seems to have done the trick for Apple. According to The Telegraph, interest in the 3G iPhone is almost four times more than the interest in its 2G predecessor. 02 claim that more than 130,000 people have registered interest, where as only 35,000 people pre-registered their interest before. It’s worth [...]

Barclaycard premieres first on mobile

Mobile advertising. To many it’s still being seen as an add-on, an after-thought, a oh-we-might-as-well … So top marks to Barclaycard for unveiling their last ad in the current series on mobile pre-rolls ahead of the TV debut. Just ahead, but ahead still the same. The mobile campaign targets 02 customers and, for the first [...]

Switch to our mobile site