Mobile Marketing Association Brand & Agency Briefing

Following on from the successful Mobile Marketing Forum in Berlin last week, we are looking forward to the MMA Brand & Agency Briefing at Bafta on Thursday night.

It was clear for all to see that case studies from leading brands such as Coke, BMW, P&G and Lufthansa demonstrate mobile is now moving out of test, to being integrated fully into the marketing mix.

As a member of the MMA Executive UK Council, I have the privilidge to work with some leading mobile marketing evangelists, from a cross section of the industry. The Council is striving to promote mobile marketing and advertising and drive the industry forward. Paul Berney is a key driving force behind this.

On Thursday there will be no sales pitches, no technical presentations and no jargon.

Just a real opportunity to hear from your peers about what has worked for them in mobile and what they plan to do next. The briefing will be held at BAFTA in Piccadilly on Thursday September 17th and we are delighted to announce that the speakers will be;

- Kees Mulder, EMEA Marketing Director and Vice President Kodak

- Paul Taylor, Mobile Strategist & Planner, COI

- Mike Parsons, Managing Director, Tribal DDB

The briefing session will be followed immediately afterwards by a drinks reception co-hosted by GetJar, Golden Gekko, Incentivated and Velti

Registration is now closed. We look forward to hearing more great stories about leading brands experiences with the mobile channel.