5 golden rules of mobile design
Applied to the new Peugeot global site and as featured in Figaro magazine
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Mobile Marketing Fragmentation: What marketers need to know
A guide to dealing with this common challenge
Do I need an iPhone app?
Game changing, yes, but is it right for you? There is, of course, a place for iPhone apps, but they need to be considered as just one of the tools in the mobile box, approached in the context of scarcity and with a full understanding of audience, objectives and business and consumer relevance.