The power of creative – Minnows clean up at MMF

Well, clean up may be a little OTT, but the Mobile Marketing Forum last week was a good couple of days for us.

Firstly, I got a chance to see the new reality of mobile marketing and advertising. Coke, BMW and P&G rolled into town to show off the fact that mobile is not just an interesting idea, but a real-life channel, with tangible impact on the bottom line. It sent a shiver down the spine of all the agencies there to see that… well… we really have arrived.

This was backed up by Elvin from Turkcell, who did a fine job of showing up some of the big operators with their forward-thinking, innovative work.

We had our chance to talk for a bit on the realities of mobile marketing, especially the attitude and opinions of some advertising agencies to the channel.

Next there was some friendly banter with old chum Russell Buckley on the relative merits of iPhone. Then Smaato got us all trashed at a super cool Berlin venue. Things got a bit hazy at that point…

Then, on day two, Paul Berney announced the results of the text in competition for the best presentation… and we won!

What a feeling – our humble little outfit considered above the biggest names in the business, in this respect anyway.

So, if you are bored, and need to fill half an hour, contact the We Love Mobile performing monkey hotline and I’ll come round and relive that glorious glimpse of fame…

Call 07890412072, ask for Ben, bring bananas.