Case Study

We have been working with Peugeot on providing a launch campaign for the RCZ coupe across a number of European markets. As part of the brief, we had to create a mobile experience for smartphones that was focused on a premium experience that got as close as possible to an application-like experience.

The Features

So we created a cool, slick yet sumptuous design that gave the feel of Peugeot’s competitor to the Audi TT. We then used the latest code tricks to create a smooth carousel feature to show off the car from all angles. Keeping in mind the site’s aim to inspire the visitor, we also allowed each image of the car to be downloaded as a wallpaper immediately, directly from the carousel. We also brought the visitor closer to the car by making sure they could book a test drive, and order a brochure from every page.

Optimal experience for all smartphones

We also created a configurator that matched the functionality of the RCZ iPhone application, and, because of our ethos of inclusion, we made all this work not just for the iPhone, but for all touchscreen devices, including Android, Symbian, and the Samsung F480. This increased the reach of the premium experience by 500%.

The best possible experience for everyone else

However, we weren’t happy with only providing a smartphone experience. In our unending goal to allow everyone to take part, we also made sure that the site worked optimally on all colour screen handsets, and that the experience each customer received was the ultimate for their device. This didn’t mean a basic list site for ‘the rest’, but a rich, engaging brand experience for over 99% of the people who visited the site.