Does mobile advertising work without mobile marketing?

Since the start of the year I’ve been putting some thought into what is going to happen to mobile advertising and marketing during 2009. By all accounts this year is going to be tough for anybody involved in the advertising and marketing sector, and I decided to spend some time taking stock of 2008 and [...]

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Back of the net

Hmmm, so in case you hadn’t noticed there’s some sort of football tournament going on. And with it comes the inevitable plethora of football-related advertising and the chance for certain brands to jump on the great round ball and score themselves lots of empathy and interest. Or something like that, anyway. So here’s the first [...]

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