Does mobile advertising work without mobile marketing?

Since the start of the year I’ve been putting some thought into what is going to happen to mobile advertising and marketing during 2009. By all accounts this year is going to be tough for anybody involved in the advertising and marketing sector, and I decided to spend some time taking stock of 2008 and [...]

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Mobile Affiliate Marketing For Dummies!

Internet affiliate marketing is a massive multi-billion dollar industry, from bedroom set-ups to multinationals, huge amounts of internet transactions are being facilitated through affiliate networks. Earlier this year, NMA reported that mobile affiliate marketing was a little way off, seeing as buying on the mobile internet was not yet commonplace. What the NMA didn’t mention [...]

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