Admob has just announced that it is cutting its minimum bid prices in a bid, it claims, to stimulate the market and encourage advertisers onto mobile. This follows price cuts on operator portal inventory, which has seen CPM rates in the UK almost halved from this time last year. While a perhaps inevitable result of [...]
Think the mobile internet is for high-income early adopters and tech-savvy youth? If you’re talking about Western countries, then you might be right. But if you look at the latest stats from Buzzcity’s my Gamma network, then you can see that mobile internet has gained mass appeal in developing nations and is continuing to grow. [...]
Trawling through my reading pile this weekend (it was Bank Holiday in the UK), I happened upon a free M-Metrics white paper that was sponsored by a shortcode (or common short code) provider in the US. It is essentially a plug for using shortcodes and puts forward a strong case as to why advertisers should [...]
Earlier this month the BuzzCity mobile internet Ad Network revealed their latest stats. There are some surprises in the data; massive growth in mobile internet use in Egypt and Saudi Arabia, as well as some serious traffic in some less than high profile territories like Kenya. They reckon the growth is directly linked with changes [...]