We have an ongoing debate about Bluetooth marketing in the We Love Mobile office (you should work here, its sooo exciting), and are often asked by brands whether we think it should feature in campaigns. Such is the level of disagreement that last week we even found ourselves arguing about its merits in front of [...]
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Australia’s Big Brother 2008 is being promoted with an innovative bluetooth poster campaign, inspired by the “Big Brother is watching” slogan used on the show. Bluetooth boxes installed within posters at bus stops automatically send two anonymous messages to any bluetooth enabled phones nearby. Cleverly, the first message is specifically written for the location, e.g. [...]
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