We Love Mobile are normally too tight to give awards. However, we would like to tip a nod to our favourite party of MWC.

To set the scene, MWC does tend to revolve around the parties. While I’m sure some people get some work done in meetings during the day, we find that more is achieved in the process of relaxation of an evening.

There are of course a few must-attends. Swedish Beers, arguably the oldest continuous social event in the mobile calendar in London, and named after “The Worst Bar in London” (Evening Standard) do a fabulous event, ably looked after by Helen Keegan and chums, and sponsored by Russell et al at Admob.

Others are of varying quality. Some are tight fisted corporate affairs where there is a belief that someone’s soul can be bought for a drink in a poor quality bar. Where you are pumped the spiel, forced to leave your business card, and spammed for ever after by a tech services provider who are incapable of describing their product in normal language.

Others, in the pursuit of a ‘fun’ evening are simply tawdry. A good place to come and find the people you would never want to talk to in any other situation. Drunken corporates shuffling to bad music and leering over young female execs, the bar staff, and anybody else they can find.

However, our chum Jules, the font of all knowledge when it comes to parties, found one kind company provided that most unusual of achievements - a corporate event that was both interesting and engaging. In an underground Jazz Bar, a moody four piece swung (swang?), between performances of some classy burlesque. The lucky few who knew about the do were treated to endless trays of Tapas, and a seemingly bottomless supply of fine wines and beers.

There was even an artist on hand, sketching impressionistic interpretations of the night. Actually she was a punter - the wife of a mobile company director, fuelled by healthy swigs of illicit Absinthe that we may or may not have given her…

All in all, it was classy, edgy and generous. We Love Mobile, the masters of the freeby, salute them.

Next year, if they decide to do it again, see you at Vantrix!

Tags: Barcelona, Jazz, MWC, Vantrix

This entry was posted on Friday, March 5th, 2010 at 12:22 pm and is filed under Mobile Events, Mobile Fun. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.