There are dozens of loan companies in Britain, but there is a new one that caught our attention. Their characteristics made us write this entry. Why is it so special? Firstly, the loans it offers have to be requested via text SMS. TxtLoan is a hi-tech version of the “payday loan” providers that offer [...]
Sony launched a video mobile campaign in India to promote its HDTVs last month. Despite achieving more than 300,000 downloads in 10 days and getting a 43 percent conversion rate, we cannot avoid thinking that the campaign strategy could have been more adapted to the Indian mobile landscape. The campaign results are [...]
There was quite a buzz today when the Google Admob takeover was announced. Perhaps nobody in the mobile ad industry was that surprised; there has been an acknowledgement that Admob were building up to be taken over, but the news made the wider advertising and marketing community sit up and listen. By close of play [...]
Admob have just announced they are to be bought by google, this e-mail came to Admob account users today from Omar, Admob CEO. Google to Acquire AdMob November 2009 Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership [...]