I guess it must have been a slow news day, but last week the New York Times reported on a promotional text sent out by AT&T, which it claims had rebounded badly on the US network. AT&T, it seems, sent a considerable volume of texts promoting an upcoming American Idol show to some of its [...]
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According to a ‘breaking news’ piece on Mobile Marketer, a number of mobile marketing companies and SMS aggregators have received a legal letter from TeleCommunication Systems Inc. , claiming that they have infringed patents around the technology that allows messages from consumer mobile phones to be relayed to web interfaces. The technical and legal side [...]
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Our last post is featured on this week’s Carnival of the Mobilists hosted by James at mjelly. This edition is quite a stonker with a feast of mobile insight and comment, so go check it out. While you’re on the mjelly site, you might want to check James’ very insightful update on mobile affiliate marketing, [...]
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Since the start of the year I’ve been putting some thought into what is going to happen to mobile advertising and marketing during 2009. By all accounts this year is going to be tough for anybody involved in the advertising and marketing sector, and I decided to spend some time taking stock of 2008 and [...]
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