Monthly Archives: June 2008

Say Happy Birthday to Nelson Mandela

Send a text. To Nelson Mandela. And raise a load of money for a handful of charitable organisations at the same time. A mix of shared and dedicated premium rate shortcodes have been set up in over 20 countries around the world, offering the chance for millions to text their own 90th birthday message to [...]

Mobile Advertising Conference – The Presentation

So when Simon and I were asked to go to the conference, we were given a remit to talk around how to make mobile ads work. The conference were keen for us to cover overcoming the hurdles to ad delivery in a delivery type way. And we thought.. Nah.. You see, ads are about brands [...]

Maximising Revenue From Mobile Advertising 2008 – Part Deux

As mentioned earlier this week, the Creative Director and I attended the 2008 make money by flogging stuff on mobile conference on Monday. The crowd were pretty much all mobile technology or network people, with some agency representatives, consultants and analysts thrown in. All in all quite an interesting bunch, with some senior and seasoned [...]

Get your AdMob May 08 stats here

AdMob have released stats (focusing on Western European data) from traffic on the network during May. Here’s a few of the key points – - 65.1% of ad requests in Western Europe came from the UK. – Mobile internet usage has increased across the region with Spain showing the most rapid traffic growth with a [...]

Maximising Revenue From Mobile Advertising 2008

The Creative Director and I are in Belgium today for another mobile advertising event. This one is all about maximising revenues. The Creative Director has a rather unique presentation up his sleeve. He’s not going to talk about mobile mechanics, techniques, measurement or ROI. He’s not even going to show examples of cool campaigns. Actually, [...]

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