Monthly Archives: May 2008

Informa Mobile Internet Portal Strategies Seminar

I attended the Informa Mobile Internet Portal Strategies event in London last week. I was asked to be a panellist on a round table session, the topic being “what are the right monetisation models for a thriving mobile internet economy?” The panel enlisted a good mix of people with varied experiences of, and roles in, [...]

MEX – Mobile User Experience conference and awards

Over the last couple of days a very specific group of people have been getting together to talk about some very specific things. User experience has long been argued to be crucial to the adoption of mobile products and services. Not just from a usability perspective, but actually to create experiences that people want to [...]

Ranking Mobile Advertising Forms

Trawling through my reading pile this weekend (it was Bank Holiday in the UK), I happened upon a free M-Metrics white paper that was sponsored by a shortcode (or common short code) provider in the US. It is essentially a plug for using shortcodes and puts forward a strong case as to why advertisers should [...]

The true potential of mobile advertising

Now there’s a good headline. And it’s thanks to Thomas Curwen, Planning Director at Publicis. He’s written a really insightful piece over at MobiAdNews – Unlocking Mobile Advertising Growth. Interestingly, he discusses that in order for mobile advertising to become the force he believes it can, then advertising itself must take a back seat in [...]

Blue Bother?

Australia’s Big Brother 2008 is being promoted with an innovative bluetooth poster campaign, inspired by the “Big Brother is watching” slogan used on the show. Bluetooth boxes installed within posters at bus stops automatically send two anonymous messages to any bluetooth enabled phones nearby. Cleverly, the first message is specifically written for the location, e.g. [...]

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