Monthly Archives: April 2008

In search of the simple phone

A classic dinner party conversation in the life of a We Love Mobile acolyte. “So, what do you do for a living?” “I work for an advertising agency.” “What type?” “Mobile phones.” (at this point the conversation goes one of two ways) 1. “Oh really! Well, I have had my phone for (insert shortish time [...]

The year of mobile advertising. Or not?

So will 2008 be the year of mobile advertising and marketing or not? In an interesting and well-judged opinion piece on Mobile Marketing Magazine, Nick Fuller discusses this most pertinent of subjects. He comments that at the heart of this is the technology divide between the tech enthusiasts and the rest of us – who [...]

Mobile gambling provider starts to pay user data charges

I noted with interest and some incredulity a comment made in a recent NMA piece by ITV’s head of mobile Melissa Goodwin, that data costs for mobile internet browsing were not a barrier to consumers using the medium. While I didn’t have any survey data to contradict this, most people I know that don’t use [...]

Google Launches Mobile Banner Ads

We picked up on a story that Google is launching mobile banner ads as part of its Adwords service. Adwords serves ads related to search terms (keywords), and is already available on Google’s mobile internet search results pages as text ads. The use of banners extends this format and forms part of Google’s move into [...]

Nokia Mobile Film Making Awards

As I walked across Soho square last week, my eyes were drawn to a mobile cinema with heavy Nokia branding (see the photo). I was cornered by a camera crew and asked if I could be filmed showing interest in this Nokia mobile UGC concept. I agreed. The idea is to encourage people to use [...]

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