Monthly Archives: October 2007

Mobile advertising – a broad church

Two seemingly conflicting statistics appeared recently, firstly that a quarter of 3 UK’s customers had signed up to its ad-funded mobile video service and secondly that, according to a survery by nielsen, mobile ads were not as trusted as other media. In fact, according to nielsen’s global survey, mobile ads were the least trusted media. [...]

Blyk – the return

When Blyk launched, we were, it must be said, as guilty as everyone else at leaping, salmon-like, to criticise them and their model. How can it work? Do the numbers add up? Is it an advertising dead end? All very valid questions, but not, as it goes, in the spirit of loving mobile. So when [...]

Most wanted

Imagine the scene. A man finds himself locked in a prison with locks but no laws, with no idea how he got there or who is holding him. All he has is his phone with a mysterious voice at the other end.  No, not the latest trailer from Inarritu but the first episode of ‘Cell’ [...]

The Scandinavians have always been one step ahead when it comes to mobile phones. Direct dial car phones were introduced in Finland as far back as 1971 and the Nordic Mobile Telephony System (NMT) was launched for the general public in Finland, Sweden, Norway and Denmark in 1981 – Vodafone only launched its network in [...]

The mobile web – adapt or die?

At this week’s excellent industry pow-wow, MoMo London, we were treated to a series of presentations that seemed to have one message; the solution to a lack of cross-device ready mobile internet content was to design content to work on both the PC and phone – and where necessary employ a content adaptation service to [...]

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