Monthly Archives: August 2007

T-Mobile’s Web ‘n’ Walk to hit one million users

One of the things that has apparently been holding back people from mobile surfing is the fear that they’ll get stung with a whacking great bill. So with most major networks launching ‘all you can eat’ data packages this year, has mobile internet use increased? According to T-mobile the answer is a big fat yes. [...]

Some serious play for in-game advertising

Advertising within mobile games looks like a winning combination, with ABI Research predicting this month that the market in the US alone will grow from $80 million in 2007 to $852 million by 2011. Yahoo seems to want to back this play, having recently ended a marathon mobile buying spree with the transfer of Germany’s [...]

Mobile campaign review – Dodge UPDATE

It might be viewed that We Love Mobile is actually not loving mobile advertising campaigns at all, what with our somewhat damning response to the Dodge Nitro campaign. Even though we reviewed it on three handsets and got a 404 error on all of them. However we are willing to be magnanimous, and a couple [...]

Ofcom –Mobile advertising business model develops as mobile internet matures

      UK communcications watchdog Ofcom released its mighty 330-page annual Communications Market Report this week. In terms of mobile advertising and marketing, there are some very encouraging trends appearing. Ofcom reckons ‘the conditions are ripe’ for mobile internet, pointing to four key factors: 3g has gone mainstream, growing by 70% to reach 7.8 [...]

Mobile campaign review – Dodge

Well well, another week, another car mobile campaign. This time it’s Dodge. The struggling US car brand that has launched some rather odd models into the UK market with what must be said are some rather good campaigns. The last example was the Dodge Caliber (sic), a hybrid between an estate car and an SUV. [...]

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