Monthly Archives: July 2007

Review of Google’s AdSense for mobile

The announcement by Google of a closed beta trial of it’s AdSense for mobile product in the US, pushed me to investigate the product in more detail. What is AdSense? AdSense allows mobile websites to allocate space to Google, which then provides context-sensitive adverts and splits the revenue those adverts generate with the mobile site [...]

O2 announce departure from i-mode in the UK

Does the recent announcement from O2 stating the closure of the i-mode service in the UK, signal the end of the operator walled garden approach? Much excitment exists around the decision by O2 to stop offering iMode services. Such a decision can only mean that subscribers failed to see the value in accessing restricted mobile [...]

Mobile campaign review – Smirnoff (AKQA)

Here at We Love Mobile we strive tirelessly to find the best mobile ad campaign… the problem is there are precious few out there worthy of comment! However AKQA are a major player in the interactive space, and have been on the mobile wagon seriously for quite a while now. They have continuously produced fantastic [...]

Apple iPhone

It appears not only is the Apple iPhone a great device for mutimedia services such as music and allowing brands to make use of mobile advertising, but also great for blending… Check this out … http://www.willitblend.com/videos.aspx?type=unsafe&video=iphone

Social networking goes mobile

Social networks have been the internet phenomena of the past two years and have really changed the way we connect to people, whether personally or professionally. After 2 years on the fixed internet, social networking is going mobile in a big way! Now you can access and interact with MySpace, FaceBook, YouTube and Gaydar on [...]

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