Monthly Archives: May 2007

Viral vids hit home

Can this actually be a Microsoft advert? http://www.dailymotion.com/video/x1zv6w_the-break-up Advertising is a one way street, and big companies don’t really ‘know’ their customers. A basic story, but deftly done, and worth a look. Rather interesting coming from Microsoft though, and it may seem to be quite close to the ‘Truth in Advertising’ vids that went round [...]

How about this for brand engagement?

Sports fans do tend to take the pastime of being a fan quite seriously. It might even be said that many carefully put reason in their bedside drawer before going out to watch their team take to the field. My father, for example, was not above painting his face blue and white at the Calcutta [...]

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