UNHCR - supporting fundraising and awareness

We Love Mobile is proud to be working with the United Nations High Commission for Refugees (UNHCR). For our first project we trialled viral fundraising in Spain, which focussed on leveraging the Commission's existing database of donors. We experimented with a variety of creative and strategic approaches, using text and the mobile internet. Initial results of the trials are promising, with mobile response rates stacking up favourably against more traditional channels.

» www.unhcrshelter.org

Orange - Mobile Music Store Re-design

We have been appointed by Orange to help in the re-design of its Music Store on OrangeWorld. We are working with Orange Design and Usability team and marketing department to produce an exciting evolution to Orange's next generation of mobile music discovery services.

The project allows us to use our expertise in mobile design and user experience to create a product that drives music usage within the OrangeWorld portal.

Make Your Mark – Connecting with youth through mobile

We Love Mobile supported last year's Enterprise Week, an event organised by Mark Your Mark, designed to encourage young people to tap into their entrepreneurial side. Participants attended over 2,500 independently organised individual events, which made engagement, tracking involvement and getting feedback difficult. We set-up a mobile call to action around a competition to capture young people's details for follow-up marketing as well as a mobile to web photo upload service that allowed people at events to capture the moment with their phones and share it online.

World Circuit - Promoting a record launch

World Circuit Records is a highly successful independent record label. Most famous for Buena Vista Social Club, they boast a large roster of renowned world music artists and an impressive back catalogue of critically acclaimed recordings. We developed a mobile advertising approach to promote new releases, including a tour support campaign based around a series of short-codes appearing across media and tiers of mobile engagement for every level of mobile user.

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